Virtual Global Communications

Despite many cultural differences, global leaders must be able to communicate with employees, customers and the world through a new lens, social media.

Social media allows for creative ways to send messages out to the world; whether a tweet signifying a  success of a recent product launch or a Snapchat encouraging our youth to get involved at a college; social media is very effective in getting messages across.

In my own role as Chief Communications Officer, I am finding that if I refer to tweets or Instagram postings in a positive way, my staff feels motivated to do more.   Social media managers are very creative and take pride in their work.  Recognition of employee success and hard work is something that we Americans use to motivate our employees.  We have to be careful, however, as a global leader, Russian employees are expected to do a good job and do not expect nor receive recognition for it. That is their culture.

In addition to Twitter and Snapchat, YouTube is a great recruiting tool for potential students.  Take a look:

This is more impactful than an email sent directly to the student telling them how wonderful Molloy College is.  This video would motivate me to apply to Molloy College.